Date: Wednesday, December 02
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Date: December 2, 2009, 1-2pm (EST)
Fee: $30.00/organization
In this webinar, digital strategist Stephen Warley of BostonKnows provides best practices for the most common online promotional opportunities, including:
- Email
- Calendars
- Display Ads
- Video
- Social networks
- Contests
He explains:
- how to develop your basic online promotions strategy,
- why free isn’t always good, and
- how to calculate return on investment for paid online promotion
Stephen concludes with examples of online promotions strategies for:
- Events, classes, and workshops
- Recruiting members
- Donations and Fundraisers
If you have another topic you’d like Stephen to address in this webinar, email him at swarley@bostonknows.com. If your organization has an example of a successful online promotional you’d like to share, email your story to swarley@bostonknows.com.
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