Workshops/Events

Pixels with purpose: High-resolution branding in the social media age

The explosion of social media--and the new powers of communication it gives audiences and consumers--can easily lead to a fragmented, "pixellated" brand. But while social media brings new tools, the "old" rules of branding still apply. And, because social media gives your constituents new ways to tell you what they care about, by bringing a brand-focused approach to your efforts, you can use those tools to add definition to your organization's brand and create a more vivid picture of what your organization stands for.

In this one-hour long webinar, the first offered by the Arts & Business Council, experts from branding and design firm, Sametz Blackstone Associates, whose clients include the Fuller Craft Museum and the Boston Ballet will talk about what the rise of social media means for your institutional branding efforts. Using five basic rules of branding, you'll learn asystematic approach for implementing a social media strategy that focuses - not fragments - your organization's brand.

Date: Sept 2, 2009, 1-2pm
Fee: $30.00/organization. Purchase one webinar registration and invite your colleagues to join you in a conference room or other wired space.

Do you have specific issues that you would like this webinar to address? CLICK HERE to send your questions to the speakers.

About the Speakers:

• Tamsen McMahon, Manager of Digital and Strategic Initiatives, specializes in helping people and organizations align strategies in service of change. She recently joined Sametz Blackstone after over 10 years of client-side experience, most recently as the Director of Development Communications at Harvard Medical School. She has also served as Director of Marketing & Communications at The Boston Conservatory, Head of Exhibition Planning at the Peabody Essex Museum, and as a change management consultant. Tamsen holds an MBA in Organizational Behavior & Management Communications and an MA in Arts Administration from Southern Methodist University, as well as a BS in Business Administration / Marketing & Market Research and a BA in American Studies from Boston University.

• Brandon Walsh, Manager, Strategy, received an MBA from Boston University’s Graduate School of Management, concentrating in business analysis and strategy. He previously received a BA in Arts Management from the University of Hartford’s Hartt School of Music. Before joining Sametz Blackstone, Brandon held marketing, communications, and public relations positions for the Boston Mayor’s Office of Cultural Affairs, Spartacus Media Enterprises (a social mission media company dedicated to effecting positive social change through mass media), Real Art Ways, (a seminal, contemporary arts center in Hartford, Connecticut), and Saratoga Performing Arts Center. At Sametz Blackstone, Brandon has worked on strategic brand and communications programs for a wide range of clients including Harvard University, San Francisco Symphony, WGBH, Direxion Funds, Mass Audubon Society, American Cancer Society, League of American Orchestras, McGovern Institute for Brain Research, Cabot Research, Center for Maine Contemporary Art, and many more.
  
  

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