Workshops/Events
MetLife Foundation National Art Forum Featuring David McIntosh
Of Special Interest To: Business Professionals & Lawyers, Companies & Law FirmsProgram: Metlife National Arts Forum Series Category: Seminars and ForumsDate: Wednesday, February 11 Date: February 11, 2009Time: 6:00pm - 8:00pm, includes wine reception
Registration starts at 5:45pm
Location: Goodwin Procter, LLP, Exchange Place, 2nd floor, 53 State Street, Boston
Cost: $40.00
Click here for directions

This forum is made possible throught the generous support of Metlife Foundation and is part of the Arts & Business Council of Americans for the Arts.
Putting Art to Work in a Difficult Time:
Creating Big Changes during Big Crises
Featuring David McIntosh
Co-Author of The Art of Business
The Forum will be opened by Julie Peeler, Vice President of Private Sector Initiatives, Americans for the Arts, who will also discuss the current role of arts funding in the federal stimulus package.
During this year of financial meltdown, you should expect to hear calls for businesses to get back to basics. Focus on the fundamentals. Preserve capital. Put innovation on hold. Sometimes you have to play defense.
On the other hand, Barack Obama’s chief of staff Rahm Emanuel says, “Never allow a crisis to go to waste. They are opportunities to do big things.”
At a time when some organizations are lowering their sights and trimming their sails, others are seeing an opportunity to connect with their customers and their people in new, more meaningful ways. One innovative approach is to see your work as a work of art. By creating something meaningful for other people, you can make your own work both more successful and more meaningful.
All of us feel the need to create something we can be proud of. And work that you can be proud of speaks to the same needs in the customer as it does in an arts audience: excitement, enjoyment, beauty, and meaning. Creating this work, we draw on the same resources that an artist does: intelligence, experience, imagination, and emotion. Whether you work in the business world, the non-profit sector, or even the home, now is the time to put art to work.
This forum features David McIntosh, co-author of The Art of Business, and an outstanding panel representing both large and small businesses. The speakers will compare their views on sustaining quality companies by inspiring employees to think creatively. The panelists are:
- Bill Gilbane, President, Gilbane, Inc.
Gilbane, Inc. is listed by Forbes magazine as one of the Top 100 Best Companies to Work For.
Click here to see Bill Gilbane's biography
- Andre Porter, Executive Director, MA Office of Small Business and Entrepreneurship.
The MA Office of Small Business and Entrepreneurship provides small businesses with the resources to grow and create jobs.
Click here to see Andre Porter's biography
- Kelvy Bird, Painter and Graphic Facilitator.
Kelvy Bird will demonstrate how visual scribing uses art as a powerful tool for improving critical thinking and problem solving.
Click here to view Kelvy Bird's Facilitation Work

Bill Gilbane Andre Porter

Reading World Café, Kelvy Bird, about 12' of wall on paper, 2008
- About the Speaker:
David McIntosh, the co-author of the book The Art of Business, will speak about the resources and ambitions of people who are making a work of art out of what they do. Drawing on his background as a business consultant to boards and corporations, he will share ideas and experiences that could help you get back to what is truly basic in the work that you do.

David McIntosh is a futurist whose work focuses on helping people and organizations create business breakthroughs. His current projects involve innovation, future scanning, and executive development. He regularly facilitates board retreats for corporations, industry associations, and arts organizations. He is the co-author, along with Stan Davis, of The Art of Business. The book argues that just as artists draw on artistic resources like emotion, imagination, and experience, people in all lines of work can better satisfy their customers’ needs by making what they do a work of art. Originally published in February 2005, the book has been printed in five languages. Before establishing his business in 2003, he was part of the leadership team at the Cap Gemini Ernst & Young Center for Business Innovation. He created and led the CBI Network, a community of innovators and thought leaders in fifteen countries around the world. He designed and facilitated the CBI's “raves,” one-day events bringing together experts from diverse fields to explore emerging topics like the user experience and non-algorithmic software. The webcasts of his 24-Month Future Scan were seen by people in thirty countries in six continents. David has been a featured presenter at conferences in North America, Europe, and Japan for groups including the Consumer Bankers Association, the Urban Land Institute, the American Marketing Association, and the 2004 Pittsburgh Performing Arts Convention. He served on the board of directors of Opera America for six years, the last two as Treasurer. For information on David’s work, go to www.dsmcintosh.com .
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