Workshops/Events for 7/25/2010

The Importance of a Digital Strategy Webinar

Of Special Interest To: Arts & Cultural OrganizationsProgram: National Arts Marketing Project (NAMP) Category: Seminars and ForumsDate: Wednesday, October 14
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Date: October 14, 2009, 1-2pm (EST)
Fee: $30.00/organization

Developing a digital communication strategy for tools like Twitter and Facebook eliminates the pressure to simply chase buzzwords and hope for the best. With a comprehensive strategy, you have a clear framework for engaging your community based on your organization’s specific mission and resources.


In this webinar, digital strategist Stephen Warley of BostonKnows breaks down the key criteria for designing your digital strategy, including:


  • Marketing goals
  • Financial resources
  • Time management
  • Viral impact
  • Technical abilities
  • Community’s communication needs

With a comprehensive strategy in place, you can intelligently and methodically consider which communication tools suit your needs. Stephen weighs the pros and cons of the most prevalent tools, including:


  • Email
  • Twitter
  • Facebook
  • Flickr
  • YouTube

If you have another topic you’d like Stephen to address in this webinar, email him at swarley@bostonknows.com

 

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