Training Resources
The Importance of a Digital Strategy
Of Special Interest To: Business Professionals & Lawyers, Artists, Arts & Cultural OrganizationsProgram: National Arts Marketing Project (NAMP) Category: MarketingDate: Wednesday, October 14Developing a digital communication strategy for tools like Twitter and Facebook eliminates the pressure to simply chase buzzwords and hope for the best. With a comprehensive strategy, you have a clear framework for engaging your community based on your organization’s specific mission and resources.
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