Training Resources
Verbal Branding Workshop
Of Special Interest To: Arts & Cultural OrganizationsProgram: National Arts Marketing Project (NAMP) Category: MarketingDate: Friday, September 25Stephen Melanson discusses common mistakes in verbal branding.
Stephen Melanson discusses the importance of describing what makes your organizations different and better than the competition in five seconds or less.
Stephen Melanson discusses Density Branding.
Stephen Melanson discusses Internal Branding.
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