2013 Schedule

Monday, April 8, 5:30pm - 7:30pm
BSA, 290 Congress Street

Keynote: “Musician as Entrepreneur"
Ciarán Nagle

  • Understand the relationship between successful musical careers and entrepreneur
  • Learn the art of being a successful Entrepreneur—and no, it's not selling out!

Essential Marketing
Liam Abramson

  • Define your market
  • Market analyses
  • Messaging
  • Strategic thinking
  • Marketing plans

Tuesday, April 9, 5:30pm - 7:30pm
BSA, 290 Congress Street
Social Media Marketing
Charles McEnerney, Layers Marketing

  • Learn how the media landscape has changed and how to make social media work for you
  • Learn about various social media sites and services and how you can use them to communicate
  • Learn how to prioritize social media channels

Tuesday, April 16, 5:30pm - 7:30pm
Brown Rudnick, 1 Financial Center
Creativity: a 3D View
Ciarán Nagle

  • Seeing the Unseen in 3D
  • Understanding 3D blindness
  • Communicating and sharing your vision for business success
  • Making it real!

Monday, April 22, 5:30pm - 7:30pm
BSA, 290 Congress Street

Matrixing: Finding Your Unique Niche
Peter Spellman

  • Is there a unique career niche waiting for you?
  • Learn a creative technique for connecting and integrating your multiple interests
  • Be inspired by musicians who have done so!

Monday, April 29, 5:30pm - 7:30pm
BSA, 290 Congress Street
Grantwriting & Fundraising
Angela Beeching

  • Strategies for funding your music projects
  • Grant writing essentials
  • Kickstarter strategies for online fundraising
  • Secrets to building a base of support

Saturday, May 11, 10:00am - 11:45am
BSA, 290 Congress Street
Setting up Your Music Career for Long Term Success
Jo-Ná Williams, Esq., J.A. Williams Law P.C.

  • Learn about the current legal business entities you can create and the benefits/disadvantages of each
  • Learn how to determine which business entity is right for you and when you should file
  • Know the key documents that will keep you out of legal hot water!
  • Undertsand how you can use the law to set up your career for long-term success

Monday, May 13, 5:30pm - 7:30pm
Fish & Richardson, One Marina Park (tall building next to ICA)
Copyright in the Digital Age
Limited to 15 participants
James Grace, Esq., Volunteer Lawyers for the Arts.
Andy Sellars, Esq., Berkman Center and the Digital Media Law Project

  • How to protect your work
  • Licensing basics
  • What not to do (avoiding lawsuits)
  • Royalties: who collects/who pays

Monday, May 20, 6:00pm - 8:00pm
BSA, 290 Congress Street
Successful Contract Negotiations
Valerie Lovely, Esq., Music Law Firm

  • How to protect your rights
  • What to do before the negotiation
  • Which contract clauses to focus on
  • The winning attitude: getting to YES!

Tuesday, May 21, 5:30pm - 7:30pm
BSA, 290 Congress Street
Show Me the Money! Creative & Sound Financial Planning
Presented by an extraordinary finanical guru and lawyer/CPA--the triple threat!

This lively and fun (yes, fun!) session is open to artists of any medium. Learn how to manage and budget for the erratic cash flow of creative entrepreneurship. Through an interactive case study and Q&A, you'll be able to write your own playbook for sound financial planning. Come learn the three most important financial principals any creative person needs to know.

Tuesday, May 28, 5:30pm - 7:30pm
BSA, 290 Congress Street
The Business of Performance

Ciarán Nagle

  • Understanding your product
  • Identifying your audience and market
  • The importance of promotional material
  • Maximising marketing and publicity
  • Using the web
  • Money management – budgeting, theatre deals, record deals,
  • Management and agent deals
  • How and where to sell (to agents, promoters, corporates)
  • Merchandising (point of sale, on-line, physical distribution)

Monday, June 3, 5:30pm - 7:30pm
BSA, 290 Congress Street

Artist Representation
Michelle Conceison, Market Monkeys

Books and e-Books: The following books and e-books, written by MPT faculty, will be available for purchase throughout the program.

  • Marketing the Musician (Liam Abramson)
  • Indie Business Power: A Step-By-Step Guide for 21st Century Music Entrepreneurs (Peter Spellman)
  • Beyond Talent: Creating a Successful Career in Music (Angela Beeching)