2014 Schedule

OCT. 6 | 5:30 – 8:30
Musician as Entrepreneur & Essential Marketing
The modern day music industry is an increasingly competitive and entrepreneurial environment. Build tools and skills to convert your artistic voice into entrepreneurial actions.  Through the marketing essentials of strategic thinking, market analysis, and messaging, you'll learn to enroll others in your music making and build your following.
Faculty: Liam Abramson and Ciarán Nagle 

OCT. 20 | 5:30 – 7:30
Creating Buzz: Leveraging Publicity and Social Media
Create a buzz that will get your music to new audiences. Understand how to utilize social media, technology platforms, eCommerce, and traditional sources to engage and grow your fan base. 
Faculty: Charles McEnerney, Layers Marketing

OCT. 27 | 5:30 – 7:30
Creative Fundraising Strategies
Explore the creative side of fundraising and the current best practices for cultivating funds. Learn effective techniques for identifying development opportunities, developing successful crowdsourcing campaigns, and leveraging technology to reach your fundraising goals.
Faculty: Liam Abramson 

NOV. 10 | 5:30 – 7:30
Contracts & Negotiations 101
21st century musicians cannot function in the business without an understanding of two essential topics: contracts and negotiations. Recognize both the risks and rewards of contracts, gain a better understanding of contract terms, conditions, and provisions and learn strategies for forming effective contracts.  Explore formal and informal ways of negotiating differences with a wide range of parties and hone your personal skills to get to YES.
Faculty: Valerie Lovely 

NOV. 17 | 5:30 – 7:30
Copyright in the Digital Age
Learn how to protect your creative products and projects. Andy Sellars, current fellow at the Cyberlaw Clinic at Harvard, will share his expertise on the current trends, issues, and intricacies of copyright law in the digital era.
Faculty: Andy Sellars 

DEC. 1 | 5:30 – 7:30
The Business of Performance
Understand music as a product, identify your audience and market, maximize your promo material and publicity, manage your money, utilize technology, handle agents, and distribute merchandise- these are just a sampling of the topics covered in this capstone session.
Faculty: Ciarán Nagle 

DEC. 15 | 5:30 – 7:30
Artist Representation
Ariel Artists Management represents visionary performers on the forefront of contemporary and classical art music, whose work places a special emphasis on new commissions, collaborations, and large-scale performance projects. During this session, Ariel's managers will share details about their working relationships with artists and what a successful collaboration requires.
Faculty: Ariel Artists Management