Schedule

Workshops to be held on Monday evenings, from 5:30-7:30 pm. Supplemental webinars will be conducted live but will be recorded and rebroadcast at any time. All live workshops sessions will be held in Downtown Boston at 290 Congress Street, second floor (home of the Boston Society of Architects)

Books and e-Books

How to Write the Perfect Sponsorship Proposal (Liam Abramson)
The Artist as Entrepreneur: How to Market your Music Career (Liam Abramson)
Indie Business Power: A Step-By-Step Guide for 21st Century Music Entrepreneurs (Peter Spellman)
Beyond Talent: Creating a Successful Career in Music (Angela Beeching)

Evening Workshops (Mondays, 5:30pm - 7:30pm)

Monday, February 13

Keynote: “Embracing the Musician Business”
Peter Spellman

Essential Marketing for Musicians
Liam Abramson

Define your market
Market analyses
Messaging
Strategic thinking
Marketing plans

Reception!

Monday, February 27
Grantwriting: Secrets to Success
Angela Beeching

How to research grant opportunities
Match your projects to the right funding source
Do's and Don'ts for grant applications
How to write a compelling proposal
and boost your success rate!

Polish your language and get that grant! Bring your works-in-progress to the workshop.
Please read in advance: Chapter 12 "Funding for Music Projects" in "Beyond Talent"

Monday, March 5
Attracting Audiences
Michelle Conceison, Market Monkeys

Speaking to and connecting with audiences
Promotion, press kits, describing what you do
Web and Social Marketing

Monday, March 12
Copyright in the Digital Age
Faculty: Valerie Lovely & Jim Grace

How to protect your work
Licensing basics
What not to do (avoiding lawsuits)
Royalties: who collects/who pays

Monday, March 19
Negotiation and Contracts
Faculty: Valerie Lovely & Jim Grace

How to protect your rights
What to do before the negotiation
Which contract clauses to focus on
The winning attitude: getting to YES!

Monday, March 26
Matrixing: Finding Your Unique Niche in the Crazy World of Music
Peter Spellman
Musicians tend to develop multiple strands of skills and experiences, but may not know how to unify them into a thriving, multidimensional career path. This career-building session presents a concept from the world of marketing called “matrixing,” a discovery tool that helps illuminate that path and integrate your multiple interests. After participating in this workshop you will have a better sense of what your unique niche can be in the world of music.

Monday, April 9
A Conversation on Artist Representation
Michelle Conceison and Meg Hutchinson

Rethink Music Conference, April 23 & 24th
Professional development tracks to include:

Keeping your sanity in an ever connected world
Successful Social Media Campaigns
The Basics of Copyright Law
Licensing Your Music

Learn more: http://rethink-music.com/Home/

Monday, April 30
Sponsorship and Fundraising
Liam Abramson

Strategies for funding your music projects
Kickstarter strategies for online fundraising
Secrets to building a base of support

Program wrap-up discussion

Webinars (view any time, from anywhere!)

The Business of Songwriting (presented by Beame & Mencher LLP)
Band agreements and collaborations (presented by Volunteer Lawyers for the Arts)
Music 2.0 - Tools and Technology

And...Personal Business/Career Coaching Available Throughout April!

Questions? Call D'lynne at 617.350.7600 x 7012 or email her at dlynne@artsandbusinesscouncil.org