Attracting Audiences
Monday, March 5, 2012
5:30pm - 7:30pm
Boston Society for Architects
290 Congress Street, Suite 200
Boston, MA
$35 / $20 for members
Designed for musicians and performers as part of the Musician's Professional Toolbox program, this workshop will help artists speak to and connect with audiences, polish press kits, describe what you do, and tackle web and social marketing like a pro. Presented by Michelle Conceison of Market Monkeys.
This workshop is part of the Musician's Professional Toolbox series.
About Michelle Conceison
Michelle Conceison is the founder of Boston-based music marketing and management company Market Monkeys. A veteran of ad agencies in Boston, Chicago, New York and San Francisco, before music Michelle worked with major brands and managed teams through consolidation and rampant growth in the Search and Social Media landscape. She is well-known and respected in the Search Marketing & Digital Media industry and has won many awards for her work. But that was her life before music! In 2009, she left advertising to pursue music full-time and grow her business. Market Monkeys now manages Rose Cousins, Anne Heaton, Meg Hutchinson, The Pines, Winterbloom and Natalia Zukerman - and handles marketing projects for clients including author Scott Alarik, musicians Dala, Fred, Caroline Herring, Noelie McDonnell, Erin McKeown, Garrison Starr and booking agencies Mike Green & Associates and The Roots Agency. Music industry veterans and newbies alike call on her to understand how to leverage new media, to learn the best practices in social and modern fan engagement, to refine their retail and eCommerce operations, and to ultimately get their music into new ears. Michelle is the Vice President of the Board of Directors of Folk Alliance International. She has mentored and spoken on music industry panels at Folk Alliance, OCFF, Falcon Ridge Folk Festival, NERFA and ASCAP Expo. She is an Adjunct Professor of Marketing at Simmons School of Management and has also taught Media & Communications at Tufts University and assisted in teaching Creative Writing at University of California at Berkeley.
