About the National Arts Marketing Project
NAMP is an initiative of the Arts & Business Council of Americans for the Arts dedicated to helping arts organizations better understand the marketplace in which they operate and recognize the benefits of an aggressive, outward-looking audience development effort.
NAMP provides training and resources to help arts organizations acquire and implement sophisticated marketing skills that will help increase earned income through audience development. NAMP is supported by a grant from American Express.
The program consists of:
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NAMP Marketing Workshops
Workshops are held each year on key marketing topics relevant to small to mid-sized arts groups. Every workshop offers participants at least one tangible strategy that may be applied to their marketing programs immediately.
35 workshops have been presented since 2004, with a total audience of nearly 900 attendees. Sample NAMP workshops presented in Boston include:
- Diversify Your Audience
- Permission Marketing
- Collaborative Marketing
- Buzz Marketing
- Pricing Your Product
- Marketing with New Media
Workshops are conducted by marketing experts from all over the country, and sometimes feature panels made up of area arts groups and businesses. Check the calendar for details on upcoming NAMP workshops. It's open to all arts organizations!
Testimonial:
"Just wanted to let you know that the NAMP sessions were way beyond our expectations as far as their usefulness, etc. They were great! Not one dull speaker among the lot, and we learned tons of stuff...We are really excited about the project."
- Gayle Rich, Revels, Inc.
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ArtsMarketing.org
This is the official website of the National Arts Marketing Project.
Looking for creative ways to attract new and larger audiences? Seeking strategies to boost earned income? Trying to make the most of a shrinking marketing budget? You’ve come to the right place. ArtsMarketing.org is a wellspring of practical tips, creative ideas, and best practices to save time, reduce costs, and improve your marketing results. Not sure where you want to go?
Click here to access ArtsMarketing.org
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National Arts Marketing Conference
Join hundreds of arts marketing professionals from throughout the US at this annual conference where leading marketing and development experts share their knowledge and one on one clinics abound. The 2009 conference takes place in Providence Rhode Island. Rhode Island Convention Center
2009 National Arts Marketing Project Conference
Providence, RI
October 30–November 2
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Supported By American Express
The National Arts Marketing Project is made possible by leadership support from American Express Company. American Express Company is a diversified worldwide travel, network, and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning investment products, insurance, and international banking.
